Straying away from this blog’s usual topics, I was surprised tonight to see my alma mater the background of a new set of Kmart commercials featuring Da Rich Kidzz, best known for their viral video, Hot Cheetos and Takis. The group describes themselves as “seven passionate kids from Minnesota that grew up loving to express ourselves through music.”
These kids are tight. I went to Kmart’s Facebook page to find the video to send to my friends, and lo and behold, what do I see? The comments speak for themselves:
Twitter’s going nuts too:
These commercials are telling me that only the ghetto children shop at Kmart.
— Jessy Herzog (@jessyherzog) August 3, 2013
On another note these Kmart commercials are so ghetto it's hysterical
— Alexis Book (@Lexxiebook) August 5, 2013
Like Kmart wasn't ghetto enough. their kid rapping videos upped the ratchet
— Abbi (@abbiarneson) August 6, 2013
i can't handle kmart's ghetto back to school commercials anymore
— chrissy chris (@c_naprava) August 6, 2013
Wtf are these gangster themed Kmart commercials?
— Mariesa Bittner (@Mariesy_B) August 6, 2013
What's up with the ghetto new Kmart commercials…
— Kate Beaube (@katebeaube) August 6, 2013
Kmart has the most ratchet commercials.
— Lydia (@CoteLydia) August 6, 2013
the advertising agency that works for KMART needs to be bombed
— amanda ly (@n_______n) August 6, 2013
Why are all the Kmart commercials so ghetto?
— Caiti Keene (@caitikeene) August 6, 2013
I think Kmart has made it pretty clear who their target audience is with their new commercials
— Aurora Eller (@aeller10) August 6, 2013
Cause Kmart is ghetto af lol “@Dallas_Shelby: Why are all the Kmart back to school commercials ghetto af?”
— ✨ (@lindsaydooley) August 6, 2013
Dear Kmart, Just b/c you put a rap and ghettoness into your commercials doesn't make people want to buy there! Sincerely, Anna
— Anna jones (@sweetannaj18) August 6, 2013