New Kmart ads feature kid rap group, Da Rich Kidzz, internet freaks out

Straying away from this blog’s usual topics, I was surprised tonight to see my alma mater the background of a new set of Kmart commercials featuring Da Rich Kidzz, best known for their viral video, Hot Cheetos and Takis. The group describes themselves as “seven passionate kids from Minnesota that grew up loving to express ourselves through music.”

da rich kidzz

These kids are tight. I went to Kmart’s Facebook page to find the video to send to my friends, and lo and behold, what do I see? The comments speak for themselves:

kmart responsekmart response 2

Twitter’s going nuts too:


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